- January 2014:
- A damp start to the year
- No-one can have escaped the wet weather - even if having avoided the most serious effects, such as flooding and chronic damp. If not though, a raft of high-spec, quality solutions are offered by Safeguard Europe - the UK’s leading specialist in damp- and waterproofing, and masonry repairs. And by happy coincidence, it's just appointed Facta to handle it's B2B comms!
- Kristina goes to Sleep
- Kristina Smith visits the high end hotel show Sleep, and takes a view after a few zeds....
- What do we know?
- Facta publishes the first in its new series of White Papers. A Green Deal...but a fair one? can be read here
I go to Sleep
An irreverent, yet relevant, sketch on the Sleep Event from Facta’s Kristina Smith.
You arrive at your hotel, hand over your iPhone and your clothes and then spend an hour suspended in saline solution in a sensory deprivation tank...
Though this sounds like the opening scene to some new reality show, it is in fact a new kind of hotel experience. It seems that some rich people are so overloaded with their apps and pods and tweets that they need to get away from it all, poor things.
This was one of the trends to emerge from Sleep, a conference and exhibition all about interior design for hotels, held this month in the Building Design Centre, Islington. And, yes, such a hotel does exist, somewhere in the hills of Hungary.
“The idea is to reconnect with yourself, so that your distractions are sensual ones, rather than artificial,” explained Tim Evans, creative director for Sheppard Robson, who was speaking at the conference. Evans predicts that the retreat theme will be picked up by some of the large hotel brands – although perhaps without the saline solution.
Sensory deprivation tanks aside, the whole Sleep event seemed rather sensible. I was hoping for something a little more...well... fabulous. But what with retreat being the new luxury and budgets being tight, perhaps that was too much to ask.
Even the visitors seemed a little dull. I expected the venue to be awash with gorgeous interior design types dressed from head-to-toe in couture, but aside from one rather lovely black leather mini-dress and a bemusing floor-length, silk fuchsia number, this crowd could have been at any building products exhibition.
The most interesting area was upstairs in the ‘Sleep Hotel’, which rather disappointingly wasn’t somewhere to go and lie down but a competition. Six design teams had to come up with a life-sized room which invoked the spirit of the 1960s.
The winning design by Cullinan Interior and Infinite Architecture seemed rather mundane. The room’s blurb ‘explained’ that it was a “contemporary interpretation of the sixties counter-culture that questioned the political, social and moral values of the time.” This was perhaps why the bath was sticking out into the bedroom a bit?
One trend which really caught my imagination was highlighted by high-end residential and hotel designer Dan Hopwood. “The new luxury is handmade,” says Hopwood. “We’re going for a little bit more vintage, layering.” I’m now channelling this new aesthetic in my own home with a witty juxtaposition of a record cupboard hand-crafted in scaffold boards by my husband, and granny’s teak coffee table.
[Facta, non verba: actions, not words]
Facta is an award-winning media and marketing communications specialist to the construction and allied industries.
It is utterly focused on detail, delivery, difference and value.
Its core business is B2B public and press relations.
[It's not what we say: it's what we do]